Peterson Title Company Saves Time and Increases Orders with Elko

Peterson Title Company is a Dallas, TX based title and settlement agency with 3 offices and 21 team members. In order to help staff save time putting together title quotes, Maria Peterson worked with Elko to enable her customers to quickly pull title quotes and closing estimates without needing to call her staff. Within 2 weeks, Elko's platform helped Peterson Title's staff cut down time spent on compiling title quotes by 77%.
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Title is a people business, but owners often forget their employees are people too [...] After putting Elko’s platform on our website, my staff spends less time compiling quotes and more time on qualified opportunities. I find my staff to be much happier with Elko in place than before!
- Maria Peterson, Owner, Peterson Title Company

About Peterson Title

Founded in 2004 by Maria Peterson, Peterson Title Company is one of the most trusted title and closing companies in Dallas. Peterson is composed of a talented team of title and closing professionals who are dedicated to providing the best for our clients. With more than 20 years of experience, Peterson Title Company has successfully transferred title ownership for numerous residential as well as commercial properties in and around Dallas, TX. Peterson Title Company believes that clients deserve transparency, trust, and respect when it comes to closing and this is why they are central to our values.


In order to continue growing the success of her business, Maria Peterson worked with Elko to allow Peterson Title Company’s real estate partners to quickly pull title quotes and closing estimates without needing to call her staff. On average staff spent around 22 minutes supporting real estate agents who called in requesting title quotes before placing an order.


Elko's customer success team members worked with Maria and her staff to import all of their title and settlement fees and set up a branded title quoting portal for Peterson Title's customers to pull branded title quotes, compute seller net sheets and buyer estimates, and place title orders.

The set up was seamless, our rep at Elko noted down our fees on a spreadsheet, linked up our calculators with Stewart's rates, and updated on site on Wix with the widget and a link to our portal
- Maria Peterson, Owner, Peterson Title Company

In addition, Elko's customer success team placed Elko's title quoting site widget on Peterson Title's website to enable Peterson Title's customers to instantly pull title quotes directly from the website.

Lastly, Elko's customer success team helped spread awareness of the new title quoting features to Peterson Title's customers using strategic email and social media marketing.


Within 2 weeks of implementing Elko, Peterson Title Company's staff noticed:

  • 45% increase in qualified inbound customer calls
  • 77% reduction in time spent putting together quotes
  • 94% of their customers preferred using their website for quoting instead of calling in
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